Still unveils strategic changes

News Story
- 29 Sep 2022 ( #1096 ) - Hamburg, Germany
1 min read

Still has announced a number of strategic initiatives “to keep pace with the rapidly changing markets and customer needs”.

Similar to the approach of Hyster and Yale, Still is splitting its offerings into two product lines – the premium Xcellence Line and the entry-level Classic Line.

The Xcellence Line offers the most advanced technology for demanding applications, which is highly variable and customisable. The centrepiece of this line will be the future RXE series, the next generation of electric forklift trucks. It will gradually replace the existing RX series in all weight classes and, according to Still, set new standards in energy efficiency and sustainability.

The Classic Line includes entry-level solutions with a focus on core functions - standardised, quickly available and at an attractive price point. With the Classic Line, the Hamburg-based company wants to penetrate target groups and markets in which it has previously played only a minor role. 

In another strategic development, Still has committed smart automation solutions which help customers address labour shortages. To  overcome the challenges of space limitations in existing warehouses, the German manufacturer aims to introduce “smart brown-field solutions”: self-learning industrial trucks that can cope with unfavourable conditions, and a smart separation of horizontal and vertical transports with turtles and AGVs that are suitable for mixed operations.

Another important field of action for Still is modern drive technology. Over the past decade, all-electric solutions have gradually gained acceptance for forklift trucks of all weight classes, especially as their performance has caught up with or even surpassed that of comparable V-type trucks. The company will continue with a mixed product offering of lithium-ion technology and low-cost and proven lead-acid technology.

As part of its energy program, the company plans to launch its own 24 V fuel cell for warehouse trucks next year - produced in Hamburg.

 

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