It’s media planning season and here at Forkliftaction we are working with materials handling advertisers through the process of refining their marketing mix to best reach their 2024 objectives.

This is the time of year where marketing teams will carefully research the right digital platforms to deliver their key messages, well aware that while it’s wise to carefully plan their KPIs, without the right audience the chances of reaching their campaign goals are slim.

Forkliftaction is home to the right materials handling audience…

For some of the biggest names in materials handling, Forkliftaction has long been an obvious choice for reaching their target market. 

This loyalty from industry leaders, although earned in part by an established reputation, can also be attributed to our highly focused and niche audience of 70,000+ opt-in industry professionals who manage, operate, trade and manufacture materials handling equipment. 

On our business platform users quickly gain a succinct overview of all the top news for both the local and global market right alongside a directory of suppliers, technical forums, job listings, machinery trading and other tools to ensure their operations run smoothly. 

This is why Forkliftaction is a popular go-to resource for navigating the ever-evolving landscape of materials handling. 

This is also why our loyal readership comes back again and again, visiting on average 3.5 times in a month, in search of reliable information and resources for their business.  

...And that audience is growing

Not only is Forkliftaction a trusted voice for materials handling, after more than two decades in the industry we are delighted to report that our independent news coverage and high calibre resources continue to draw a sizable niche audience of materials handling professionals. 

In fact, in the first half of 2023 our website traffic grew by a staggering 45% to an average of over 730,500 monthly visits. 

Each week we continue to welcome between 30 and 60 business people who subscribe to our independent news service.

These subscribers are largely decision makers, 46% owners and fleet managers of equipment, looking to make more informed decisions for their business.  

When looking to raise the profile of your brand within the materials handling community, it just makes sense to address the sizeable and growing niche audience at Forkliftaction.

For more audience statistics, next year’s special features and contributor package details, current advertising formats and behind the scenes website developments:

DOWNLOAD our latest MEDIA KIT here

"At Linde Material Handling, we appreciate Forkliftaction for its competent and informative reporting and its global perspective. Forkliftaction is one of the few industry media with a transnational readership."

 

“…What appeals to us about Forkliftaction is the content, the relevance and the audience, which means every year when it is time to renew it is never up for debate if we should renew. Instead the question is - should we increase our presence on the site?” 

 

More industry testimonials here.

Do you have a question about our business audience, advertising offering or our low CPM brand-centred campaigns? As always, get in touch via the form below or reach out to your regional sales representative.