LGH chairman Ian Parkinson

Lifting equipment rental specialist Lifting Gear Hire has rebranded as LGH as part of a global repositioning. The new name overcomes local variations in meaning, especially between Europe and the United States, where the word 'hire' tends to only be used for people, not equipment. The change will standardise the LGH brand across the group's 36 locations in six countries. Established in 1970, LGH is approaching half a century of experience in the lifting industry and holds more lifting gear for rental in more countries than anyone else, a company statement claims. As part of its long-term strategy, LGH plans to open a new location every year for the foreseeable future, continuing expansion throughout its established presence in North America and Europe, dovetailing with growth into new territories further afield. Ian Parkinson, LGH Group Chairman, says: "We have made significant changes within our operations in order to position ourselves better to serve both existing customers and drive forward into new emerging markets. "Backed by a new name and a unified identity, LGH is now in great shape to deliver even better service for more customers in more locations - as always, putting safety first. "Significant investment means that LGH is perfectly placed to take the strain, supporting our customers globally with the safest and most reliable lifting and rigging equipment," he adds.