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Cascade and Meijer join forces

Thursday, 11 Apr 2019 ( #918 ) - Portland, OR, United States
News Story
Cascade will bring Meijer products to North America
Cascade Corporation and Meijer Handling Solutions have established a joint venture in North America, Cascade-KOOI.

Cascade-KOOI will offer productivity-enhancing materials handling equipment including the well-known KOOI-REACHFORKS, ROLLERFORKS, Single Height Shift System and Mast Height Extension systems in the North American market.

Meijer Handling Solutions designs, manufactures and distributes specialised forklift attachments and logistics solutions for OEMs and various distributors worldwide.  The company is based in Friesland in the Netherlands.

As a joint venture, Cascade-KOOI is owned and managed equally by Cascade Corporation and Meijer Handling Solutions. The Cascade sales group will act as the point of contact for customers of Cascade-KOOI. Both companies will continue their respective operations as normal outside the scope of the Cascade-KOOI joint venture, including regions outside of North America.

"We are very excited to launch this new joint venture," says Hendrik Meijer, CEO of Meijer Handling Solutions. "Many people have worked hard to make this idea a reality, and we are glad that Cascade Corporation and Meijer Handling Solutions can work together to provide high-quality products and service to North American customers."

According to Cascade Corporation CEO Davide Roncari, "The KOOI family of products meets a high standard of quality, offering reliable and efficient materials handling. With Cascade’s extensive network in North America, we are able to bring together these quality products and efficient distribution in order to meet customer needs in the best way possible."

Cascade and Meijer both value customers as a fundamental priority of their operations and view the creation of Cascade-KOOI as a beneficial new way to serve the materials handling industry. Both companies look forward to a strong and successful partnership in Cascade-KOOI, according to a joint statement.
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