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Hermans targets resellers with new offering

Wednesday, 9 Sep 2015 ( #735 ) - Rijkevorsel, Belgium
News Story
Belgian materials handling supplier Hermans Heftrucks has launched a new wholesale operation under the AQ-forklifts brand.

"Resellers make a big part of our customer base," says export manager Jef van de Velden.

"We created this new platform, called, in order to provide dealers with the necessary information needed to sell the equipment to their customers."

A vast stock of over 300 used and new machines is replenished constantly and updated on a daily basis.

AQ-forklifts focuses on forklift trucks, but also features warehousing equipment, telehandlers, aerial work platforms, earth moving equipment and all kinds of accessories.

The stock consists of new, used and ex-demo stock and "machines that need some work".

Hermans Heftrucks has been supplying the sector for more than 50 years and, besides sales, also has a vast rental fleet and an extensive service department.

The new brand, which stands for "all quality", is meant to "make a clear distinction between our retail and our reseller customer base," according to marketing manager Ron van der Flaas.

The new operation, with a strong online presence, will service a reseller base located mainly in Europe, although there are also customers in Asia and the Americas.
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