Hertz Equipment Rental is open for business near Doha.

Hertz-Dayim Equipment Rental has opened its first Qatar location in Doha under the Hertz Equipment Rental Corporation (HERC) brand.

The move is part of a joint venture agreement between HERC, Dayim Holdings and Phoenix Project Development WLL of the Al-Attiyah Motors & Trading Group, building on the success of the Dayim Holdings and HERC partnership in Saudi Arabia.

HERC Qatar rents and sells small tools, heavy equipment and industrial machinery to construction, industrial, and energy firms as well as contractors working within those environments.

HERC Qatar is well positioned to support the dramatic construction and infrastructure growth currently under way in the Gulf State as part of the Qatar Vision 2030 to create a sustainable economy and advance the standard of living of its people, according to Hertz. Major projects in the country include new metro lines, sea ports, roads and expressways, drainage pipelines and stadiums in addition to hydrocarbon-based petrochemicals projects. HERC Qatar's portfolio includes equipment for earth moving, aerial, materials handling, power, electrical, and compressed air requirements.

"HERC Qatar's strategic objective is to provide best in class, value-added equipment rental solutions to support the country's massive infrastructure and industrial development," says Jay Early, international vice president, Hertz Equipment Rental Corporation. "Following our success in Saudi Arabia, Qatar represented the next logical geographic choice in our ongoing development of key markets in the Middle East."

Chairman of Hertz-Dayim Equipment Rental, HRH Prince Khalid bin Bandar bin Sultan, adds: "As regional expansion beyond Saudi Arabia is a major strategic objective for Hertz-Dayim Equipment Rental, I believe that Qatar is the right place to begin, given the country's heavy demand for construction equipment and related services. We are confident that we will replicate the success of the Saudi business across the GCC (Gulf Cooperation Council).

"We have been able to put a very experienced and professional team in Qatar, which I believe will serve the demands of the industry and reshape the competitive landscape there."

The HERC Doha location offers a broad range of equipment and tools, including backhoes, skid-steer loaders, straight and articulating personnel lifts, telehandlers, industrial forklifts and generators. Equipment comes from manufacturers including Cummings, Doosan, Genie, Himoinsa, JCB, JLG, Lincoln, Miller and Wacker.

Located in Sailiyah Industrial Area, the new facility features a large yard, shop and branch office. The facility is situated 10 km outside of Doha.