Lencrow buys Nissan Forklift from Powerlift

News Story
- 9 Oct 2014 ( #688 ) - Sydney, New South Wales, Australia
1 min read
Powerlift CEO Nino Pala has sold the company's Nissan Forklift retail operations to Lencrow in Brisbane, Sydney, Melbourne, Newcastle and Adelaide.
Powerlift CEO Nino Pala has sold the company's Nissan Forklift retail operations to Lencrow in Brisbane, Sydney, Melbourne, Newcastle and Adelaide.
Independent forklift provider, Lencrow, has bought Powerlift's Nissan Forklift dealerships.

Lencrow MD Ross Grassick tells Forkliftaction.com News the deal becomes effective next month when the company takes over Powerlift's Nissan Forklift retail operations in Brisbane, Sydney, Melbourne, Newcastle and Adelaide.

In a separate deal, Powerlift has sold its Nissan Forklift operation in Western Australia to Allied Forklifts.

Powerlift CEO Nino Pala tells Forkliftaction.com News Powerlift Material Handling will revert back to wholesaler on behalf of Unicarrier in Australia and NZ distributing the full range of Unicarrier products including the Nissan Forklift range.

Pala says the decision to establish an independent dealer network provides greater coverage for Powerlift customers as the majority of its technical staff have transferred to Allied Forklifts and Lencrow who have now taken over Powerlift's Nissan Forklift retail network in Australia - "with Lencrow acquiring the Sydney, Newcastle, Adelaide, Melbourne and Brisbane retail branches and Allied taking over the Perth retail branch."

"I am pleased that Powerlift is dealing with strong well regarded and long standing companies within the forklift market to represent them," he says.

Grassick says part of the deal will see Lencrow take over maintenance of Powerlift's long-term hire fleet and buy a percentage of the fleet. "In effect, we've added around 2300 units to our business and more than 100 staff as we've taken on the staff at the dealerships."

"It's a new chapter for Lencrow. We've wanted to get involved in the OEM side of the market for some time, and now we're able to offer customers a better range of machines, with full factory backing and better service," Grassick says.
Clark names two new US distributors
Clark names two new US distributors 22 May 2025 - Dallas, TX, United States - 1 min read
JCB invests $500 million in North American factory
JCB invests $500 million in North American factory 13 Jun 2024 - San Antonio, TX, United States - 1 min read
Toyota invests $100 million in electric forklift factory
Toyota invests $100 million in electric forklift factory 6 Jun 2024 - Columbus, IN, United States - 1 min read
Previously about:
First class components and smart technology: that’s Bomaq Advertisement - 5 Feb 2015 - 5 min read
First class components and smart technology: that’s Bomaq Advertisement - 29 Jan 2015 - 5 min read
Bomaq's journey towards world leading product development Advertisement - 22 Jan 2015 - 5 min read
Briefs News Story - 27 Jun 2013 - 3 min read
UniCarriers merger ahead of schedule News Story - 4 Apr 2013 - Tokyo, Japan - 4 min read
Product News News Story - 27 Sep 2012 - 1 min read
Pharmaceutical group buys Nissan importer News Story - 11 May 2006 - SYDNEY, Australia - 2 min read
SMV SELLS AUSTRALIA’S LARGEST TYRE HANDLING FORKLIFT News Story - 19 Feb 2004 - MT THORLEY, Australia - 1 min read
Do you have materials handling news? Submit your news here

It’s the year 2000. You’re in front of a boxy beige desktop waiting for the screeching ramblings of your dial-up to reach its finale. You go to Yahoo!, MSN, or maybe AOL, and start the mind-numbing process of finding your very specific needle in the digital haystack. And with web pages loading one image at a time, patience isn’t just a virtue – it’s a requirement!

As clumsy as this early iteration seems now, this technology was the great enabler that allowed Forkliftaction to connect to the industry across the globe.  

To everyone who has connected with Forkliftaction in the past 25 years, thank you for your contribution to our success! We feel deeply touched by your words of encouragement.

What has Forkliftaction meant to you? Drop us a line.

Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Since July 2000, Forkliftaction News has been your guide to the developments that are shaping your industry.

Starting today we are also looking back on some of the key news stories from our extensive news archive.

In the news email and on the website, you'll see links to stories that were 'leading our news' multiple years ago, with topics spanning world-first products, big acquisitions, and major industry shifts.
We hope you enjoy this unique insight into the materials handling industry!

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Since July 2000, Forkliftaction News has been your guide to the developments that are shaping your industry.

Starting today we are also looking back on some of the key news stories from our extensive news archive.

In the news email and on the website, you'll see links to stories that were 'leading our news' multiple years ago, with topics spanning world-first products, big acquisitions, and major industry shifts.
We hope you enjoy this unique insight into the materials handling industry!