Doosan Open Golf Sponsorship Brings Rewards

Advertisement
- 5 Jul 2012 ( #572 )
2 min read
The Open golf sponsorship by forklift manufacturer Doosan has led to a huge increase in brand awareness, according to brand analysis consultants.

The tournament, being held this year at Royal Lytham & St. Annes, will once again be sponsored by the Korean firm when it gets under way from July 19-22.

Considered the most prestigious golf tournament of the four majors, The Open is said to have brought the company a nine-fold return on investment, thanks largely to TV exposure in the 190 countries receiving the broadcast from the BBC and ESPN.

Young Lee, head of the Doosan Industrial Vehicles overseas marketing team, said: "The sponsorship of The Open has significantly contributed to promoting Doosan's brand to the world. We are a relatively new name in many markets and the popularity of the competition has made viewers curious about our diverse business activities."

In addition to the estimated 90 million TV viewers, around 200,000 spectators are also expected to visit the competition venue over the duration of the tournament, with Doosan flags and logos prominently displayed. The company also invites a number of its distinguished customers to the event as a VIPs.

"It is proving to be a great opportunity for our business," says Young Lee. "As a patron, we are able to communicate to a wide audience and bring our name to prominence, as well as get closer to our customers and partners."

Seven companies are officially designated as Open Patrons, including Rolex, Mercedes Benz, HSBC, Nikon, Master Card, and Ralph Lauren, as well as Doosan.

During the 2010 tournament, Doosan's logo was exposed on TV for almost a quarter of the total screen time, appearing on the fences installed at the teeing grounds, the flags raised at Pavilion House where invited customers view the event and relax, and the umbrellas carried by the gallery during the event. Logo exposure increased by a further 90 minutes in 2011.

Concludes Young Lee: "It's not just about the screen time exposure. Obviously that matters, but we are able to demonstrate our position as a leading organisation by associating ourselves with such a major sporting event."

Established in 1896, Doosan is South Korea's oldest but fastest growing company. Enriching people's lives around the world, our Infrastructure Support Business encompasses power plants including nuclear power, sea water desalination, construction equipment and related services, construction and engineering and marine diesel engines.




For further info please contact:

www.doosan.com

Tel: +82 2 3398 8632
Fax: + 82 2 3398 8619
Email: young1.lee@doosan.com
Web: www.doosaninfracore.com/forklifts

Click here to visit the Doosan Shopfront

To learn more about impactful advertisements: download our media kit
The article on this page is supplied by and shown on behalf of an advertiser and does not in any way represent the views of Forkliftaction. The originators take full responsibility for their content. We advise you to contact the advertiser directly for any matters concerning this article.
Words of support …

These releases in Forkliftaction are a nice experience for SNDC... We got seven inquiries coming from Canada, USA, Mexico, Israel and Australia (five from retailers, two from machines manufacturers) and we are still in contact with them. I can state that's a success story!

David Massat, Sales Director OEM and Export
Upcoming in the editorial calendar
WIRELESS CHARGING
Aug 2025
MANAGING MIXED FLEETS
Oct 2025

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
While innovation and new technology are evolving at what seems to be an ever-increasing pace, the need to capture the data (telemetry) from this tech, and the ability to utilise it (telematics) for efficiency and cost savings, is one area attracting more and more attention ... Continue reading
Inside The News
While innovation and new technology are evolving at what seems to be an ever-increasing pace, the need to capture the data (telemetry) from this tech, and the ability to utilise it (telematics) for efficiency and cost savings, is one area attracting more and more attention ... Continue reading
Words of support …

At Linde Material Handling, we appreciate Forkliftaction for its competent and informative reporting and its global perspective. Forkliftaction is one of the few industry media with a transnational readership.

Heike Oder, Head of Trade Press
Upcoming in the editorial calendar
WIRELESS CHARGING
Aug 2025
MANAGING MIXED FLEETS
Oct 2025

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
While innovation and new technology are evolving at what seems to be an ever-increasing pace, the need to capture the data (telemetry) from this tech, and the ability to utilise it (telematics) for efficiency and cost savings, is one area attracting more and more attention ... Continue reading
Words of support …

At Linde Material Handling, we appreciate Forkliftaction for its competent and informative reporting and its global perspective. Forkliftaction is one of the few industry media with a transnational readership.

Heike Oder, Head of Trade Press

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Upcoming in the editorial calendar
WIRELESS CHARGING
Aug 2025
MANAGING MIXED FLEETS
Oct 2025