LiuGong expands in Dubai

News Story
- 10 Nov 2011 ( #539 ) - Dubai, United Arab Emirates
2 min read
LiuGong opens its Middle East headquarters in Dubai.
LiuGong opens its Middle East headquarters in Dubai.
LiuGong has opened its Middle East regional headquarters in Jebel Ali Free Zone, Dubai.

The forklift and construction equipment maker will use the Dubai office as a sales hub and spare parts distribution centre, and to provide technical support to its customer base in the Middle East and North Africa (MENA) region.

The new 2,200 sqm (23,680 sqft.) facility was opened by Zhan Jing Bao, China's consul general in Dubai. Also attending were LiuGong Machinery president Zeng Guang'an; LiuGong Middle East FZE chairman Li Yu Ning; LiuGong Middle East FZE president York Liang; and general manager of overseas sales Luo Guo Bing.

Zeng says the opening of the Dubai headquarters is a "landmark" in LiuGong's global expansion plans. "As one of the world's top 20 construction equipment manufacturers, LiuGong already has a strong footprint across the MENA region, which accounts for nearly 10% of our international revenues.

"The Middle East is a strategic market for us, and our new facility will serve as a hub to meet the growing demand for our quality construction machinery that will drive the massive infrastructure development investments currently ongoing across the region."

The new facility is expected to generate over USD100 million in revenue annually.

"The Dubai office brings us closer to our customers and dealers, to meet any demand for machinery or spare parts swiftly. The office will help our customers to enhance their efficiency by reducing the time for technical support, and enable us to introduce to the Middle East region the latest products developed by our global R&D centres," says LiuGong Middle East FZE president Liang.

LiuGong started its MENA operations 10 years ago and has 10 key dealers in strategic markets. The Dubai facility will stock parts and machines, which will be imported from China and other LiuGong global manufacturing sites. They will be tested in Dubai and made available for customers in the region. The facility will also provide training programs for LiuGong's regional dealers and customers.

LiuGong has 20 global manufacturing facilities, nine parts depots and a dealer network across 90 countries providing some 1,800 sales outlets. It also has 40 research divisions and over 13,000 staff including more than 750 engineers.


Taylor TE650L
United States Pennsylvania
Australia Victoria

Upcoming Events

March 20-23, 2023 - Chicago, United States
May 18-20, 2023 - Guangzhou, China
June 28-29, 2023 - Frankfurt am Main, Germany

Latest Jobs

Le Mars, IA, United States
Philadelphia, Mississippi, United States
Lexington, United States
Le Mars, IA, United States

In the Virtual Expo

Automation Solutions for AGV from Bolzoni
AGV automated solutions are continuously evolving, and Bolzoni has been developing, designing and manufacturing special handling attachments for AGV applications including paper, food and beverage, logistics and more.


Xcmg XLF160
Australia Victoria
Canada Ontario

Movers & Shakers

senior marketing manager
Tompkins Robotics, United States
chief digital officer
Wiferion, Germany
director of dealer development
Toyota Material Handling, United States
director of national accounts
Toyota Material Handling, United States
Tailift has announced the release of their Z-Series lithium-battery electric forklifts! Built specifically to meet the needs of warehouses, distribution centers, and manufacturing facilities.
Packaging Innovations & Empack, Featuring Contract Pack & Fulfilment, will be held at the NEC Birmingham on 15 & 16 February, 2023, and is free for attendees.