New Holland has introduced the F50C rough-terrain forklift, marking the addition of an all-new product to its line-up of light construction equipment. The F50C has been designed for use in specialty crop operations such as vineyards, orchards and other fruit and vegetable applications, and features unique specifications, including an automatic load control system and integrated bin clamp.

“With the introduction of the F50C, we’re growing our portfolio with a relevant product that is designed for the specialty applications for which New Holland is known,” says Tyler Mills, director of New Holland Construction. “Our dealers and customers know and trust that New Holland keeps fruit and vegetable producers at the forefront of our design and engineering, and we are excited to enter this new market.”

Keeping specialty crop producers in mind, New Holland has designed the F50C with a suite of features organised around two main objectives: ease of operation and overall efficiency.

The manufacturer has once again partnered with FPT Industrial to power the F50C with the proven F34 3.4 l diesel engine. Delivering 74 HP without using DEF or diesel particulate filters (DPF), the F34 has 600-hour service intervals and regeneration.

“We wanted to simplify the maintenance required for the F50C, and we did just that. Our goal is to keep it running to reduce shop time and downtime spent on maintenance,” Mills says.