Mitsubishi Ninja unleashed in SA this month

News Story
- 13 Jun 2013 ( #620 ) - Sandton, South Africa
1 min read
Mitsubishi Forklifts and its local southern African dealer, Masslift Africa Pty Ltd, are introducing a new low-cost, internal combustion forklift, the Mitsubishi Ninja. In other markets, the unit is sold as the Mitsubishi Clasidia.

The Ninja will be available in 2, 2.5 & 3 T diesel, petrol and LPG models. It has an identical powertrain to the current Mitsubishi premium Grendia range. The Ninja has the award-winning S4S, Tier 2 Engine, which boasts very high power output and fuel efficiency

A larger counterweight opening helps to improve heat balancing, which Masslift says is ideal for hot climates such as Southern Africa.

A distinguishing feature of the Ninja is its "minimal electronics (which make) it simple and robust and substantially cheaper to manufacture than other major brands".

Masslift Africa CEO Geoff Tucker says: "It almost seems like Mitsubishi built a forklift specifically for Africa."

Tucker adds that the forklift cuts costs for the user over the machine's lifetime, with fuel consumption ranging from 0.4 to 1.6 litres per hour less than other makes.

"With climbing diesel prices, this could save approximately ZAR100 (USD9.90) a day. The Tier 2-compliant engine is in line with the majority of the other top brands and durable, even using the inferior diesel often found in Africa. It is not often you get an opportunity to sell the most reliable product on the market at considerably less than the other top brands."
EP Equipment launches new range
EP Equipment launches new range 10 Oct 2024 - Hangzhou, China - 1 min read
Briggs adds Maximal range
Briggs adds Maximal range 9 Mar 2023 - Staffordshire, United Kingdom - 1 min read
Toyota halts IC shipments in US
Toyota halts IC shipments in US 27 May 2021 - Columbus, IN, United States - 3 min read
Previously about:
Towlift expands to Pittsburgh News Story - 15 Sep 2016 - Pittsburgh, PA, United States - 1 min read
Do you have materials handling news? Submit your news here

Since July 2000, Forkliftaction News has been your guide to the developments that are shaping your industry.

Starting today we are also looking back on some of the key news stories from our extensive news archive.

In the news email and on the website, you'll see links to stories that were 'leading our news' multiple years ago, with topics spanning world-first products, big acquisitions, and major industry shifts.
We hope you enjoy this unique insight into the materials handling industry!

Words of support …

I know I can count on them. They give valuable suggestions on the campaign planning, and to publish content is as easy as abc, as they take care of the material layout and check links. This is a great support.

Annalisa Castellini, Marketing Manager

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Since July 2000, Forkliftaction News has been your guide to the developments that are shaping your industry.

Starting today we are also looking back on some of the key news stories from our extensive news archive.

In the news email and on the website, you'll see links to stories that were 'leading our news' multiple years ago, with topics spanning world-first products, big acquisitions, and major industry shifts.
We hope you enjoy this unique insight into the materials handling industry!

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

It’s the year 2000. You’re in front of a boxy beige desktop waiting for the screeching ramblings of your dial-up to reach its finale. You go to Yahoo!, MSN, or maybe AOL, and start the mind-numbing process of finding your very specific needle in the digital haystack. And with web pages loading one image at a time, patience isn’t just a virtue – it’s a requirement!

As clumsy as this early iteration seems now, this technology was the great enabler that allowed Forkliftaction to connect to the industry across the globe.  

To everyone who has connected with Forkliftaction in the past 25 years, thank you for your contribution to our success! We feel deeply touched by your words of encouragement.

What has Forkliftaction meant to you? Drop us a line.