Komatsu to increase China presence, begin production

News Story
- 30 Sep 2004 ( #177 ) - TOKYO, Japan
1 min read
Komatsu Forklift Co will double the number of its sales agents in China from 15 to 30 by 2008.

A Nikkei report, confirmed by a Forkliftaction.com News source within Komatsu, indicates the company is preparing to fully enter the Chinese market. Apart from its plans for expanding the sales force, the company plans to begin producing forklifts in China by October 2005.

Komatsu's current 15 sales representatives are concentrated in the coastal areas of Guangzhou and Shanghai. Under expansion plans, the company will add sales representatives in the north and northeast, including Shandong Province, Hebei Province and Liaoning Province.

The new agents would focus mainly on promoting Komatsu's 2-3 tonne capacity forklifts, and would focus on local firms and Japanese companies.

Through this strategy, the company hopes to sell 6000 forklifts a year and secure a 20 per cent share of the market for foreign manufacturers. It currently has about 7 per cent of the Chinese market.
Hangcha opens Malaysian site
Hangcha opens Malaysian site 19 Jun 2025 - Selangor, Malaysia - 1 min read
Hangcha opens Vietnamese sales centre
Hangcha opens Vietnamese sales centre 29 May 2025 - Dong Nai, Viet Nam - 1 min read
Briefs
Briefs 22 May 2025 - 2 min read
Previously about:
Komatsu unveils sodium-ion powered forklift News Story - 14 Mar 2024 - Tokyo, Japan - 1 min read
Komatsu buys American Battery Solutions News Story - 23 Nov 2023 - Chicago, IL, United States - 1 min read
Forklift driver dies after airport accident News Story - 7 Sep 2023 - Boston, MA, United States - 1 min read
Do you have materials handling news? Submit your news here

PREMIUM business

Lift Technologies Inc.
Global leader - manufactures masts, carriages, sideshifters & fork positioners

Even the heaviest lifts must be easy to handle. That’s why N.C. Nielsen raises the bar in lifting capacity, maneuverability, operator comfort, flexibility and technical capabilities.
Heavy duty reach stackers – lifting capacity from 85 to 180 tons.
VIEW ALL OUR CUSTOM-BUILT HEAVY DUTY REACH STACKERS

Contact us now: +45 99 83 83 83 - www.nc-nielsen.com

Words of support …

Thanks to advertising with Forkliftaction, we have received inquiries and more and more people are aware of Ningbo Ruyi Joint Stock Co.,Ltd, which fits with our company's goal to go global and let the world know more about the benefits of our Xilin brand.

Michille Shi, Vice General Manager Sales

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Even the heaviest lifts must be easy to handle. That’s why N.C. Nielsen raises the bar in lifting capacity, maneuverability, operator comfort, flexibility and technical capabilities.
Heavy duty reach stackers – lifting capacity from 85 to 180 tons.
VIEW ALL OUR CUSTOM-BUILT HEAVY DUTY REACH STACKERS

Contact us now: +45 99 83 83 83 - www.nc-nielsen.com

Showcased in the Virtual Expo

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Even the heaviest lifts must be easy to handle. That’s why N.C. Nielsen raises the bar in lifting capacity, maneuverability, operator comfort, flexibility and technical capabilities.
Heavy duty reach stackers – lifting capacity from 85 to 180 tons.
VIEW ALL OUR CUSTOM-BUILT HEAVY DUTY REACH STACKERS

Contact us now: +45 99 83 83 83 - www.nc-nielsen.com