Komatsu to increase China presence, begin production

News Story
- 30 Sep 2004 ( #177 ) - TOKYO, Japan
1 min read
Komatsu Forklift Co will double the number of its sales agents in China from 15 to 30 by 2008.

A Nikkei report, confirmed by a Forkliftaction.com News source within Komatsu, indicates the company is preparing to fully enter the Chinese market. Apart from its plans for expanding the sales force, the company plans to begin producing forklifts in China by October 2005.

Komatsu's current 15 sales representatives are concentrated in the coastal areas of Guangzhou and Shanghai. Under expansion plans, the company will add sales representatives in the north and northeast, including Shandong Province, Hebei Province and Liaoning Province.

The new agents would focus mainly on promoting Komatsu's 2-3 tonne capacity forklifts, and would focus on local firms and Japanese companies.

Through this strategy, the company hopes to sell 6000 forklifts a year and secure a 20 per cent share of the market for foreign manufacturers. It currently has about 7 per cent of the Chinese market.
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The cooperation with Forkliftaction has been exceptional. It's always a pleasure to work with specialists who know the inside out of the industry

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“The connection we have built with Forkliftaction has led directly to customer growth and long-term benefits for us. We look forward to continuing the relationship for years to come...”
- Samuel Silva, Chief Operations Officer, GemOne

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“The connection we have built with Forkliftaction has led directly to customer growth and long-term benefits for us. We look forward to continuing the relationship for years to come...”
- Samuel Silva, Chief Operations Officer, GemOne

Read the full testimonial & more industry messages ♥ here.

To learn what we can do for your marketing [download our latest MEDIA KIT]

PREMIUM business

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Creating robotic warehouse solutions that automate and elevate your business.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

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