KAUP forges European partnership with Danish firm

News Story
- 17 Feb 2011 ( #501 ) - Aschaffenburg, Germany
1 min read
KAUP GmbH & Co KG is partnering with Danish attachment manufacturer ELM Kragelund AS to sell and market their products in Europe.

There will be no overlap between the two attachment makers' products as ELM specialises in integrated fork positioners while KAUP produces other forklift and materials handling equipment attachments.

KAUP spokesman Gerald Schmitt says his company's product range is "a perfect supplement" for ELM's customers in the Scandinavian market while the latter's fork positioners are the perfect extension of KAUP's range.

ELM will market and sell KAUP's entire range in addition to its own product portfolio in Denmark, Iceland, Norway and Sweden. Meanwhile, KAUP will market and sell ELM products in Germany, Austria and Switzerland.

Schmitt says that KAUP plans to include the rest of the European market that is covered by its own subsidiaries in its marketing and sales of ELM products after it has produced marketing and sales materials in other European languages. The company's European subsidiaries include locations in France, Spain, Poland, the Benelux and Czech Republic.

Both companies' sales offices will work closely with forklift distributors in the respective countries to provide consultation and service to customers.

ELM claims to be the leading forklift attachment producer in Scandinavia. Established in 1967, the company employs 75 people.

KAUP, founded in 1894, in Aschaffenburg, Germany, has produced forklift attachments, stationary materials handling equipment and container spreaders since 1962. It produces 40,000 units annually, has over 500 employees and an annual turnover of approximately EUR65 million (USD87.7 million). It has plants in Aschaffenburg and Xiamen, China and is represented in 32 countries.
Toyota Material Handling Europe partners with Gideon
Toyota Material Handling Europe partners with Gideon 29 Feb 2024 - Mjölby, Sweden - 1 min read
Trew partners with Opex
Trew partners with Opex 22 Feb 2024 - Fairfield, OH, United States - 1 min read
Hagaberg teams up with OilQuick
Hagaberg teams up with OilQuick 8 Feb 2024 - Hudiksvall, Sweden - 1 min read
Previously about:
KAUP recognised for green practices News Story - 13 Feb 2014 - Aschaffenburg, Germany - 1 min read
KAUP continues customising after 50 years News Story - 23 Feb 2012 - Aschaffenburg, Germany - 2 min read
Product News News Story - 7 Feb 2008 - 1 min read
Do you have materials handling news? Submit your news here

CeMAT Australia is returning to the Melbourne Convention and Exhibition Centre on July 23 - 25, 2024.

Register for free and experience the leading global trade show for intralogistics, materials handling, and supply chain management, and familiarise yourself with the latest technology in your sector!

Register Now! 

Words of support …

After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager - Resonac Asia Pacific Pte Ltd.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

“I really enjoy your newsletter and share the articles with all my training team for industry currency. I also print and display specific articles on forklift safety and accidents on our notice board for all the learners who attend our training courses to read...”

Gavin Trim - CEO, High Risk Work Licence Assessor, Mechanical Handling Equipment Specialist - Nationwide Training

Thanks Gavin for sharing your experience with Forkliftaction

PREMIUM business

TVH Headquarters
All parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
With companies large and small seeking to reduce their carbon footprints, most of the attention has so far focussed on direct carbon emissions... Continue reading

PREMIUM business

Cascade Corporation (World HQ)
Leading manufacturers of attachments, forks and related technologies for forklifts and AGVs.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

CeMAT Australia is returning to the Melbourne Convention and Exhibition Centre on July 23 - 25, 2024.

Register for free and experience the leading global trade show for intralogistics, materials handling, and supply chain management, and familiarise yourself with the latest technology in your sector!

Register Now!