Inside the News - Edition #511

Allan Leibowitz -
Inside the News
- 28 Apr 2011 ( #511 )
1 min read
The finishing touches have begun at CeMAT, the leading materials handling event in Hannover, Germany. Of course, Forkliftaction.com will be there in force, with an editorial representative and a customer service team at our booth. It is important to support these industry events, to see who is there and, of course, to be seen. But we should not read too much into absences. After the recent ProMat gathering in the US, our Discussion Forum was abuzz with all kinds of speculation about the no-shows. Are they in financial trouble? Are they pulling out of the market? Sometimes, companies take hard business decisions, and that can include rethinking their participation at trade events. After all, the trade shows are businesses too, and like all others, they need to prove their value and their worth. So while we'd urge you to come and visit us in Hannover, don't read too much into it when a company is not represented at a trade show.
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