Inside the News - Edition #1119

Allan Leibowitz -
Inside the News
- 16 Mar 2023 ( #1119 )
1 min read
What's in a name? Well, if we can judge from this week's move by Doosan Bobcat to rename its Doosan materials handling lines as Bobcats, there clearly is some benefit in a historied name, especially one that sounds American.
So, while the machines will stay the same, their branding will be changed "in North America and applicable markets worldwide", in line with the Bobcat livery seen on compact equipment.
The move will no doubt be challenging for dealers and potentially confusing for customers, but Doosan Bobcat officials insist that the rebrand will allow Bobcat to "help even more customers, in more ways than ever".
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Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist - Rocla AGV Solutions
Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist - Rocla AGV Solutions

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