News Story
3 minute read

Getting to know Rob Messina

Thursday, 25 February 2021 ( #1014 ) - McConnellsburg, PA, United States
Rob Messina
Rob Messina
JLG recently welcomed Rob Messina back to the company in his new role as senior vice president of product development and product management. Forkliftaction News caught up with Messina to find out more about him. FLA: Prior to this appointment, what has been your biggest achievement? RM: Prior to my latest role at JLG, the team/projects that I am most proud to have been included in is the Oshkosh Defense development of the M-ATV (mine-resistant ambush protected all-terrain vehicle) and the JLTV (joint light tactical vehicle), both for the United States Department of Defense. For each of these projects, we were responsible for developing solutions to help protect our war fighters. Soldiers and marines work tirelessly every day to protect us, so the work we did to provide them with protected mobility was meaningful at the time and remains so today. We had the privilege and the opportunity as a company to develop these products, and as a result, we are positioned to use some of the technology developed for the defence industry in our other Oshkosh business segments, including the access industry. FLA: What excites you most about the materials handling industry? RM: Technology is advancing at an exponential pace. Traditionally, the heavy equipment industry is not at the forefront of adopting these technologies, but the pendulum has started to shift direction. We have an amazing opportunity in front of us to be first to market with innovative solutions that will significantly improve the efficiency of our customers and their customers. FLA: What is the most significant change you have seen in the industry in your time? RM: I mentioned technology above, but it's not simply technology that's exciting. It's how we leverage that technology to develop connected solutions that deliver tangible value to our customers. The biggest shift I've seen is access to machine data and job site information, including how the information is captured and, more importantly, used by customers so they can make informed decisions throughout the construction process, or, from an operator's perspective, when they are using a machine. FLA: What are the biggest challenges and opportunity that you see in your new role? RM: One of the biggest challenges is the rapid maturation of so many different technologies across so many industries, with so many new OEMs bringing solutions to the table. This makes finding the right combination of new technologies that drive meaningful benefit to both owners and operators, without being cost prohibitive, even more challenging. FLA: Can you share one piece of information about yourself which would surprise our readers? RM: The equipment that we provide, not just JLG, but every manufacturer of access equipment, has an important duty to provide people with a safer and more productive way to work at height. This means that even though we are competitors, we have a common purpose, no matter what role we play in the eco-system. It's important to remember that we are better together, so I am very open to collaboration across the industry, even with OEM competitors - we all win together when operators go home in the same condition that they arrived in at work each day.
Koestendorf, Austria Palfinger has played a key role in getting the Zwolferhorn cable car back in operation. The tourist attraction, opened in 1957, was rebuilt in just...
Hoofddorp, Netherlands Riwal has been appointed by JLG as its distributor for Norway. Karel Huijser, JLG European regional vice president and managing director, says: "We are excited...

In the Virtual Expo

The Z series from Carer Electric Forklifts
The Z series model lineup from Carer Electric Forklifts has a capacity range from 13,000lbs to 36,000lbs, and has been designed to operate in very confined operating environments.

In the Virtual Expo

PEVODYN® from RAEDER-VOGEL
PEVODYN® with optimized properties and new colour. Our newly developed polyurethane elastomer is optimized for intra-logistic applications and is suitable for use in tropical climates.
Geodis, Phantom Auto, United States French logistics firm Geodis and Silicon Valley remote driving software start-up Phantom Auto have announced a partnership for developing remote-controlled forklifts, a move that can...
Melbourne, Vic, Australia Kalmar has concluded an agreement with Victoria International Container Terminal (VICT) to supply a total of six Kalmar AutoShuttles for use at the Port of...
Columbus, IN, United States Toyota Material Handling (TMH) has announced the winners of the annual President's Award which recognises the top Toyota forklift dealers in North America. The prestigious...
McConnellsburg, PA, United States JLG Industries has introduced the new 450AJ HC3 boom lift, adding to the JLG Hi-Capacity product line that includes articulating and telescopic boom lift models...

In the Virtual Expo

The Z series from Carer Electric Forklifts
The Z series model lineup from Carer Electric Forklifts has a capacity range from 13,000lbs to 36,000lbs, and has been designed to operate in very confined operating environments.