First factory-direct store for Mitsubishi

News Story
- 22 Dec 2005 ( #240 ) - HOUSTON, TX, United States
1 min read
The opening of Lone Star Lift in Texas last week marks the first factory-direct store for Mitsubishi Forklift Trucks in the United States.

Located at 10795 Hammerly Boulevard, Houston, the Mitsubishi Caterpillar Forklift America-owned dealership will service a 24-county area across the Texas gulf coast.

Headed by company president Jack Sipola, Lone Star offers factory-direct support and products, including Mitsubishi parts and other brands. There is also a range of forklifts for rent and factory-reconditioned used forklifts for sale.

"With Mitsubishi forklifts being manufactured in Houston, it gives us a strong base here and we want to support that base as effectively as possible," Sipola said.

A Mitsubishi spokesperson said the store would sell Mastersource parts that fitted other forklift brands so Lone Star could be a single supplier and service provider for its customers' forklift needs.

The dealership offers more than 50 forklift configurations, including electric, gas, LP gas and diesel.
Briefs
Briefs 16 Oct 2025 - 2 min read
Clark Europe signs Polish dealer
Clark Europe signs Polish dealer 31 Jul 2025 - Duisburg, Germany - 1 min read
Forklifts Group expands to West Coast
Forklifts Group expands to West Coast 3 Apr 2025 - Grove City, OH, United States - 1 min read
Previously about:
Dealers unhappy with MCFA factory direct forklifts News Story - 14 Sep 2006 - HOUSTON, TX, United States - 2 min read
Coates Indonesia sale confirmed News Story - 29 Aug 2024 - Indonesia, Indonesia - 1 min read
Mitsubishi launches big electrics News Story - 8 Aug 2024 - Thame, United Kingdom - 1 min read
Astonish chooses Mitsubishi forklifts for warehouse News Story - 16 May 2024 - Bradford, United Kingdom - 2 min read
Do you have materials handling news? Submit your news here

Showcased in the Virtual Expo

In February 2026, Forkliftaction News will publish a special feature on battery affordability across lifetime, which will take a deep dive into the total cost of ownership.

Are you an expert in this field? To secure your contribution to this popular topic sign on by 18 December 2025!

[Reach out today] to express your interest and receive pricing options and DOWNLOAD our latest media kit for details on our contributor packages.

Words of support …

Although our partnership with Forkliftaction is still relatively new, the experience has been thoroughly positive. The team is incredibly supportive, friendly, and responsive — making the process of advertising straightforward and effective. We’ve appreciated their proactive communication and industry insight and look forward to growing our presence further with their platform.

Nicole Rimensberger, Head of Marketing

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

In February 2026, Forkliftaction News will publish a special feature on battery affordability across lifetime, which will take a deep dive into the total cost of ownership.

Are you an expert in this field? To secure your contribution to this popular topic sign on by 18 December 2025!

[Reach out today] to express your interest and receive pricing options and DOWNLOAD our latest media kit for details on our contributor packages.

PREMIUM business

MAXAM Tire, Inc.
Simplify your productivity with MAXAM's range of performance material handling tires, designed with the latest EcoPoint3 technology.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

In February 2026, Forkliftaction News will publish a special feature on battery affordability across lifetime, which will take a deep dive into the total cost of ownership.

Are you an expert in this field? To secure your contribution to this popular topic sign on by 18 December 2025!

[Reach out today] to express your interest and receive pricing options and DOWNLOAD our latest media kit for details on our contributor packages.

PREMIUM business

MAXAM Tire, Inc.
Simplify your productivity with MAXAM's range of performance material handling tires, designed with the latest EcoPoint3 technology.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET