As we approach the close of 2024, I want to take a moment to reflect on an incredible year for Green Cubes Technology and share some thoughts directly with the material handling community, our customers, partners, and readers of the ForkliftAction Newsletter.
Green Cubes Technology at a Glance
For those unfamiliar with our company, Green Cubes Technology was founded in 1986 and has grown into a global leader in providing power solutions. Headquartered in Kokomo, Indiana, we’re proud to employ talented individuals worldwide with technology teams in Europe, Asia and the US. Our product portfolio includes batteries, chargers, and power systems, ranging from large-scale solutions like forklifts and off-road vehicles to smaller, cutting-edge systems for industrial carts. Over the years, we’ve earned our reputation as an innovation-driven organization, placing customer satisfaction and operational excellence at the core of everything we do.
Reflecting on 2024
Having just completed two years as CEO, I’m incredibly proud of what we’ve achieved as a team. Early on in my tenure, we faced considerable challenges coming out of the pandemic. Navigating these hurdles required direct operational and commercial adjustments—changes that laid the foundation for our success this year. Thanks to the unwavering dedication of our team, Green Cubes achieved record-breaking growth in revenue, profit, and working capital. These accomplishments are deeply rooted in our increased focus on quality, service, and innovation.
Some of our most exciting milestones this year included the launch of our Lithium SAFEFlex PLUS and achieving family-level UL approvals—significant enhancements to our product portfolio. Additionally, our recently introduced GSE battery solutions and award-winning swappable battery systems further exemplify our commitment to delivering value to our customers.
Lithium-Ion Batteries and the Future of Material Handling
One of the most significant shifts in the material handling space is the adoption of lithium-ion technology. While environmental benefits and government incentives drive interest, the total cost of ownership (TCO) is the real game-changer. Take lift trucks, for example—cycle life and opportunity charging translate into lower maintenance requirements and fewer batteries per truck. Additionally, lithium-ion batteries free up valuable warehouse space that would otherwise be used for battery charging or storage.
We’re excited to see lithium-ion batteries go from an innovative “option” to an industry standard. This shift enables businesses and manufacturers to focus less on their battery’s technical features and more on the quality and service supporting them. Green Cubes Technology remains dedicated to being a leader in these areas, with a growing service team positioned across the country to ensure our customers and partners are empowered to focus on growing their own businesses.
What’s Next in 2025
Looking ahead, 2025 is set to be another dynamic year for Green Cubes and the broader material handling industry. One highlight on the horizon is ProMat 2025 in March, where we’ll proudly showcase our latest innovations, including the SAFEFlex PLUS battery and our swappable battery platform. If you’re attending ProMat, we’d love for you to stop by our booth, S4512, and see these products in person.
Beyond ProMat, we’ll continue driving innovation in lithium-ion technology while raising the bar on quality and service. You can expect more exciting releases, deeper engagement with the community, and a steadfast focus on empowering businesses to thrive with smarter, greener energy solutions.
A Word of Gratitude
Reflecting on the past two years, I couldn’t be prouder of the team we’ve built here at Green Cubes Technology. We’ve made people the heart of our organization, ensuring that every employee, customer, and partner feels valued. It’s a philosophy that has shaped our culture and guided us through challenging times.
Learn More
Looking to learn more about how Green Cubes Technology can support your material handling needs? Don’t hesitate to reach out. Contact Green Cubes Technology to explore how we can help your business with the Power to Perform.
Here’s to continued success and innovation in the year ahead!
Warm regards,
Michael Walsh
CEO, Green Cubes Technology