Darr Equipment Co, one of the largest Caterpillar forklift dealerships in the United States, has completed the acquisition of the S&L Liftmasters, Inc brand throughout South Texas. The purchase began in February 2020 and the brand transition from Liftmasters to Darr will be completed in this month. Throughout South Texas, Darr (formerly Liftmasters) will continue to represent its own equipment brands, including a full line of new and used equipment comprising Clark and Komatsu forklifts, Big Joe pallet jacks, JLG aerial lifts and various warehouse dock, safety and storage products. 

There are no changes in employees or support services, only the brand name. 

“We are excited the brand transition is now complete and we are able to offer Darr customers services from San Antonio and the Hill Country to Corpus Christi and the Valley,” says Robert Engstrom, president of Darr Equipment Co. 

Founded in 1954 in Dallas, Texas and headquartered in Dallas, family-owned Darr Equipment Co started as a Caterpillar equipment dealership. The company has continued to grow and now has 11 locations throughout Texas, Oklahoma and Louisiana.