Bolzoni Auroma Close to Customers and their handling needs

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- 27 Sep 2012 ( #584 )
3 min read
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In the logistic chain, paper roll handling is one of the most common applications. The varying roll paper grades, weight and diameter, plus the high value of the rolls, make it essential to match the handling equipments to the operation needs and to use the attachments more suitable for the properties of the rolls.

Tim Wilson, U.S. pulp and paper national account manager at Bolzoni Auramo Inc., shared his interesting experience with the Morrison Industrial Equipment Company - one of the largest providers of new and used forklifts, service, parts and rental in Michigan and Indiana - and Advance Packaging Co. - corrugated packaging manufacturer, printer and converter.

Advance Packaging was handling a 60-inch paper roll that weighed 9,000 lbs, heavier than anything they had ever handled before. The most suitable forklifts they had were a 12,000 lbs, but the mast was too tall to fit into its rail wagons, and a 15,000 lbs, too heavy to fit into the trailers. Furthermore, trucks were often overheating, burning the driver's legs. In addition, the clamps used for this handling were applying too much clamping force, causing out-of-roundness damage, while the hydraulic hoses connecting clamp to the truck were leaking and seeping into the paper roll.

This was the information Nathan Delaney, account manager at Morrison Industrial Equipment Company, received during his cold call to Advance Packaging.

Click image to enlare
Click image to enlare
To help the customer, Delaney contacted Tim Wilson, and, as a result, he was able to find the combination between the right attachment and forklift truck features.
Tim proposed the Bolzoni Auramo ARC90 paper roll clamp, offering the required capacity to equip a 12,000 lbs truck.
Compared to other suppliers' systems having hydraulic motor, this clamp uses the Bolzoni Auramo rotating system dedicated to paper roll clamp giving higher rotating torque and lower lost load. The adjustable pressure relief valve for the control of the clamping force avoids out-of-roundness damage, and a 180° cushioned stop in the vertical position allows for safe and damage-free stacking of the paper rolls.
Delaney's second step was the choice of the forklift truck. He found the 12,000 lbs Cat lift truck GC55KPRSTR, with a dedicated paper handling chassis and technical features ideal for loading/unloading Advance Packaging's trailers and rail wagons.

Thanks to the cooperation between Morrison Industrial Equipment and Bolzoni Auramo and the combined expertise of Nathan Delaney and Tim Wilson, the customer found the solution to his handling problem and a simple cold call turned into a sale, marking the start of a fruitful and rewarding partnership.
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High quality attachments, products handling expertise, dedicated service and training to support the client in any handling situation: Bolzoni Auramo Group looks forward to continuing the co-operation with its customers, providing a high level of reliability, cost effectiveness and developing logistics solutions to face the common future challenges.

Bolzoni Auramo is a market leader in the production of forklift truck attachments, lift tables and forks. The organization has manufacturing plants in Italy, Germany, Finland, America and China and through its network of direct branches and independent dealers covering all continents it is able to satisfy all market requirements.

For more information on the Bolzoni Auramo products please visit our Website
www.bolzoni-auramo.com and contact us at info@bolzoni-auramo.com, or contact the nearest Bolzoni Auramo representative.
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"Information for this article was taken from the story "Morrison Clamps Down," which was published in the Fall 2011 issue of The MHEDA Journal. Copyright © Data Key Communications. All rights reserved.


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Inside The News
In what may prove to be a sign of things to come, Canadian materials handling equipment lithium-ion battery manufacturer, UgoWork, has announced battery assembly for some forklifts bound for the North American domestic market will now be done in the US. See the story for full details... Continue reading
Words of support …

Thanks to advertising with Forkliftaction, GemOne has experienced a significant enhancement in our online presence. Working with Forkliftaction has enabled us to boost engagement with our targeted audience, resulting in an increase in information requests and downloads of valuable materials from our website. Forkliftaction has consistently delivered outstanding results, helping us to effectively connect with the right audience.

Justine Lootens, CEO

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Upcoming in the editorial calendar
MANAGING MIXED FLEETS
Oct 2025
ASSET FINANCE
Nov 2025
Inside The News
In what may prove to be a sign of things to come, Canadian materials handling equipment lithium-ion battery manufacturer, UgoWork, has announced battery assembly for some forklifts bound for the North American domestic market will now be done in the US. See the story for full details... Continue reading
Words of support …

Thanks to advertising with Forkliftaction, GemOne has experienced a significant enhancement in our online presence. Working with Forkliftaction has enabled us to boost engagement with our targeted audience, resulting in an increase in information requests and downloads of valuable materials from our website. Forkliftaction has consistently delivered outstanding results, helping us to effectively connect with the right audience.

Justine Lootens, CEO