Zhejiang-headquartered materials handling equipment manufacturer Noblelift, continues to grow its footprint across the global marketplace with the opening of its new European headquarters in Germany’s Legden.

The headquarters will house both warehouse and administration spaces and, according to Noblelift’s assistant GM of international sales Eric Zhu, is more than double the size of the previous European site held by the business.

“The establishment of our new European headquarters marks another key step in Noblelift’s global journey,” Noblelift states.

“It will further strengthen our supply chain and service capabilities across Europe — enabling faster delivery, more flexible parts support, and a more comprehensive customer service network.

“From China to the world, Noblelift continues to follow a path of localized service and global innovation.

“At Noblelift, we believe true globalisation is not just about expanding distance — it’s about building trust and creating shared value.”

It’s been a huge period of growth for Noblelift as it pursues its expansion ambitions across the US and Europe. 

Noblelift North America has been particularly busy, hosting its Noblefest dealer day as it celebrated the opening of its new tech centre in Milwaukee in late October.

Earlier on October, Noblelift North America released its first dual-power option forklift and launched its “Swiss Army knife for materials handling” in its new walkie reach truck.