In the materials handling industry there are a number of companies that will have you believe that their product is a premium product. so what is a premium product. To me a premium product is a Rolls Royce car, a cartier watch , Emirates or ETIHAD business class flight or even Four seasons hotels stay. Its a product you would be wiling to pay a premium for because it will offer you something extra or special.

Now there are products in this industry were people would gladly pay that extra or premium for but there are also product that are just basic or not even above average that people would like to call premium.

So with out naming companies or products because this would just open people up to companies they work for promoting them selfs as premium products when they might be just average or even below average.

what would you say is worth the name premium

remember it takes six months to hand craft a Rolls Royce car and just 13 hours to build a standard car