News service and business centre for materials handlingHOME
DISCUSSION FORUMS : Forkliftaction.communicate
Hi all

Sice the merger between tcm and nissan in 2012, unicarriers has declined in revenue year on year and also droped from nr6 to nr 7. My question is , what will happen when both nissan and tcm brands dissapair in 2015? Why would peple support a "unknown" brand like unicarriers?
  • Posted 19 Sep 2014 07:30 AM
Total replies: 31. Showing items 1 - 20 of 31 results.
These were the same questions I asked in a meeting with the then newly formed Unicarriers peeps.. We going to be number 2 in 5 year was the statement they made. My inquiry then was "when was Unicarrier going to buy Toyota!" Unicarrier is doomed to fail... When one ignores history one will soon repeat it.

Lift Trucks all the same, just painted different colors.
  • Posted 3 Oct 2014 03:39 PM
We have been a successful TCM dealer since 2005. Since the UniCarriers merger in 2012 our relationship with this manufacture has become convoluted to say the least. Their marketing plans are extremely complex and counter productive for the dealers. It seems every 3-4 months a new sales and marketing program is introduced. Just trying to keep up with "Who's on First" is a challenge. Unfortunately it has become apparent that UniCarriers is going out of its way to rid themselves of smaller TCM dealer, whether they are successful or not. Many have been canceled over the past 12-18 months. They are focused on ITA market share and use this measurement to claim breach of contract with their TCM dealers nationwide. We have developed many multi truck end user accounts for TCM over the past ten years that we will ultimately convert to another brand when our divorce with UniCarriers occurs. Unfortunately what many manufacturers fail to realize is that people buy from people. My customers do not care what brand we sell as long as it is reliable and can be supported with quality parts and service. For those current and former TCM dealers that may read this post, remember the prospective customer question "[url removed]" or "Who Makes TCM". Well I am convinced the new name "UniCarriers" will solve this problem. Don't you????
  • Posted 28 Nov 2014 02:38 AM
I totally agree with PHEQUIP and his response shows the more things change the more they stay the same.
Although I am now retired, we we're once a TCM, or as most people call it "TMC" dealer. There was a delaer who was 2 states away that thought it would be a good idea to put a branch in our state so TCM decided to cancel us. Well about 6 months later for what ever reason they decided to pull up stakes. TCM came back to us with their tail between their legs and asked us to back up the warranty on ant trucks they had sold and we caold again be the TCM dealer. Unfortunately we agreed.
It seems like most lift truck manufacturers have good products but they back them up with bad management. If they could only figure out that we are the customer, not the end user.

  • Posted 1 Dec 2014 02:25 AM
Too many manufacturers in this business [url removed] should be going out of business. TCM, Barrett and Nissan what is there total North America share 3%???
  • Posted 4 Dec 2014 03:11 AM
I would like to speak with you about becoming a Starke Material Handling dealer. This would resolve your issues bringing you a competent, well supported, complete lineup to your dealership.

Feel free to contact me.

Thank you.


Jim Chesla
VP Business & Product Development
Starke Material Handling Group
  • Posted 5 Dec 2014 01:08 AM
  • • Modified 2 Apr 2015 09:35 AM by administrator
It looks like Unicarriers will be using the TCM as a brand name now and not unicarriers.
  • Posted 31 Mar 2015 06:39 PM
Looks like they're up for sale:
[url removed]
  • Posted 2 Apr 2015 01:32 AM
  • exalt
  • Dubai, United Arab Emirates
Two points here Point one will KION buy Uni carrier 100% no. No Japanese company would ever sell to a Chines company what KION now is , look at Linde Hydraulics in Germany Investment and jobs have been cut in Germany and moved to China so who ever came up with this is just a smoke screen probably to make MHI move for Uni Carrier. Will MHI buy Uni carrier yes plus Komatsu to make one large company. You are going to find that this market the materials handling market will be dominated by two countries Japan and China forget all the others these are going to be the main two. Korea will see Hyundai take over Clark and either Sammons or Doosan will buy NACCO, Jungheinrich will tye up with MHI as well and these three companies Toyota , KION, and MHI will control most of the market over 70%. KION will buy other companies but these will be mainly Chinese companies or Even Heli will buy KION.

Point two dealers the role of the Dealer will change dramatically over the next five to ten years and you will see more manufactures taking charge of sales with dealer looking after the service who will be success full in this will all depend on who will offer the best service. Now you might say well here in the US this will not happen or here in the Middle east this will not happen or even here in Europe this will not happen. If you believe this you might as well as pack shop now because you wont be around in five years time. Who will be successful in this new era will be the dealer who moves first and becomes more competitive in service with price and service offerings.

There will how ever be many winners in this hole new era and shake up and many losers as well who will win and who will lose only time will tell but one point is guaranteed the market is waking up to a new era and change is coming
  • Posted 5 Apr 2015 02:42 AM
  • • Modified 5 Apr 2015 02:45 AM by poster
None of this is news. If one has a knowledge of history, or at least understands the history of this business, one would realize that history is again repeating itself. With that said I think you need to study the history and truly understand this business. Look at Clark Equipment in the late 70's thru late 80's. Or further back to the brokered deals between Clark Equipment and TCM shortly after WWII. Thanks MacArthur!
Nothing new here for me, just the same old garbage in a repackaged form for a different generation.
Clark Equipment sold the USA control to the Germans and Japanese... The Japanese in turn sold out this industry to China!.... China, well you figure it out. This is really a small industry, no matter what you think!

Lift Trucks all the same, just painted different colors.
  • Posted 23 Apr 2015 04:58 PM
  • exalt
  • Dubai, United Arab Emirates
Looks like i'm shocked and surprised never thought a Japanese company would sell to the Chinese but Looks like KION have bought Unicarrier.

What they now do will be a challenge could be a large benefit to both Hyundai and Doosan but who is next and how will this change the market. Less independent manufactures and KION and Toyota have over 75% of market turnover will this effect choice and prices.

Still think there are a couple more shocks to come from both KION and Toyota. KION still need to strengthen in North America while Toyota have nothing really in the Big truck market. NACCO will be the next big challenge who out of these two will get them and then will the other go for Kalmar., and were will this leave Briggs

Then who else might go komastu look shot Clark will struggle some of the Chinese will go into bigger Chinese companies Mitts and CAT might look at other options but for now just looks like the big two will try to dominate
  • Posted 18 Jun 2015 03:14 AM
  • • Modified 18 Jun 2015 03:20 AM by poster
  • Spud
  • Flintshire, United Kingdom
Exalt, are you saying the Kion/Unicarriers thing is a done deal?
  • Posted 20 Jun 2015 05:51 PM
  • exalt
  • Dubai, United Arab Emirates
Yes practically it will be a done deal now. It won't be announced till later this year but it will be all done and over before the end of the summer

But this will lead now to more take overs quickly especially NACCO depending on both Toyota and KION who will get NACCO will change the market place for many years to come. Or this will be the opening up of the market as these two companies dominate allowing smaller more innovative companies to come along and change things. Not only in equipment on offer but also the technology used as well to offer better services and lowering cost's

KION in a way has set this with the New 6 - 8 ton electric truck from Linde is the same chassis and i bet many components from the Still electric and diesel truck in the same range. Toyota are re-branding BT here in Europe as they push this for the warehouse equipment here. They are also doing well with Raymand in North America and both manufactures have say in the lower cost machines , KION Baoli and Toyota in Tailift.

So in the in fight for domination between what is now seen as Toyota and KION who will suffer and who will gain will there be the obvious job cuts and factory closers as these two become more efficient will dealers lose out as one company favours one brand over another. Or will we just see to big brands go up against each other to keep on dominating the market.
  • Posted 21 Jun 2015 01:43 AM
  • • Modified 21 Jun 2015 01:46 AM by poster

what makes you so certain about the deal, that KION will win it?
Expectation or inside knowledge?
  • Posted 22 Jun 2015 06:25 PM
  • exalt
  • Dubai, United Arab Emirates
KION are a large company and need both Unicarrier and NACCO to achieve their aim for 2020 so they will do the deal its practically already done now. KION want to be number one they can't do this threw organic growth so they have to look at accusations. Unicarrier and NACCO are both for sale so KION buying one of them is a certainty and it seems Unicarrier is the one. to start with but don't be suppressed if NACCO is not added.

Since KION shut merthyr they seem to have lost their way a bit in big trucks , big trucks sell little trucks so KION need some thing here so do Toyota and they both want to be number one. Thats why who doesn't get NACCO will go for the Kalmar industrial business. Cargotec need to concentrate on the container handling business with other companies offering better products and Sany now controlling China in this area and doing well in other markets Kalmar or Cargotec need something more and they can't be good in both so Conatiner equipment will take the lead.

KION do nothing in North America Unicarrier do OK here and NACCO turn over is around 70% in North America. Toyota do well in this market so it is no surprise that KION have gone and done a deal on this.

What will happen next is all about tech and lowering cost and both Toyota and KION now risk being the Blackberry and Nokia or the Black cabs of the materials handling world or will they do the other option and be the Apple or UBER

Its not that i have insider info i Know the market and have been right so far with both KION being bought by the Chinese and shutting merthyr even tho KION said this was not going to happen
  • Posted 23 Jun 2015 03:55 AM
  • • Modified 23 Jun 2015 04:00 AM by poster
Please answer question. Inside knowledge or still speculation?

Jim Chesla
VP Business & Product Development
Starke Material Handling Group
  • Posted 23 Jun 2015 04:00 AM
  • exalt
  • Dubai, United Arab Emirates
There is no inside knowledge just market knowledge.

Both KION and Toyota want to be number one only one can be and only one can do this with accusations.

But both KION and Toyota have major problems in the future KION will lose the Linde name this is owned by Linde gas and both are democracies were individuals look after their own interest not the companies. Companies that change the world were all dictatorships will great leaders like Henry ford and Steve Jobs.

So based on market knowledge not insider knowledge i can say that this is a done deal if not why dont KION or Unicarrier just say this is not the case and then only take it back later in the year when they say a deal is done.

the only other company in this would have been Mits Cat but these seem to have problems in their other business and as materials handling is not their core business they won't spend the 800 million to do a deal. Toyota won't do the deal or they would have done this at the beginning before the Nissan TCM tie up

Its like i said before i have been right so far
  • Posted 23 Jun 2015 04:30 AM
  • • Modified 23 Jun 2015 04:37 AM by poster
  • exalt
  • Dubai, United Arab Emirates
I would also just like to point out i have not or do not work for companies in this industry so im not a disgruntled former employee that might be suggested If you would like to understand my story and the ups and downs then i suggest you look at construction machinery middle east March 2104 issue
  • Posted 23 Jun 2015 04:53 AM
  • • Modified 23 Jun 2015 04:55 AM by poster
Thanks a lot for the Argumentation. I can follow it - for KION, it makes sense to buy market share in Japan and the US.
But the seller knows this - so pushing the sales price could lead to a step out of KION.
For Gordon Riske, CEO of KION, market share is just one of the Strategic targets for 2020, besides being the most profitable and EBIT-resilient company in the industry.
So lets see, if you will be Right....
  • Posted 23 Jun 2015 05:37 AM
  • exalt
  • Dubai, United Arab Emirates
Im sure im right. KION need this deal but Unicarrier need it as well so it depends who needs it most for the price and that's unicarrier.

Your right KION are looking to be one of the most profitable companies in this field but they won't do this by charging higher prices than other manufacturers. they will have to try to do this in other ways by offering better services and lowering costs.

KION are going in the wrong direction with China but they are a Chinese company now and China will produce more of the KION products and develop more so why should a customer pay the Higher Linde price say for a 12 ton truck when there are plenty of 12 ton truck coming out of China. they won't and they won't pay for Czech truck either so KION will have a image problem in a couple of years time Like HC and Heli

What KION need to do is look to become a tech leader Like Linde was before but not any more Linde like i have said have gone backwards. And insted of Gordon Riske being the one who leads Linde and KION forward he Knows he on to a looser and will move on before the end of the next year or the year after. He won't want to be the one in charge when this all goes wrong. same with Toyota they are democracies were to many people are looking after their own interest and not the companies.
  • Posted 23 Jun 2015 02:48 PM
  • • Modified 23 Jun 2015 02:55 PM by poster
  • exalt
  • Dubai, United Arab Emirates
What is interesting in the hunt to be Number one is even when KION Unicarrier deal goes throw they still won't be number one so KION will have to add NACCO as well to get there

KION are about 1.2 Billion euro lower in turn over than Toyota so Unicarrier on there own won't cover this so NACCO will be needed as well. But then you have Toyota spending again to try to take number one spot back.

The consolation in this market is going to be very interesting i can see the top two dominating and others just trying to keep up.

But look on the bright side when markets get like this innovation normally breaks the deadlock and turns it all upside down.

Going to be a very interesting time to 2020
  • Posted 24 Jun 2015 05:47 PM
  • • Modified 24 Jun 2015 08:25 PM by poster
Total replies: 31. Showing items 1 - 20 of 31 results.

Having trouble using the Discussion Forums? Contact us for help! accepts no responsibility for forum content and requires forum participants to adhere to the rules. Click here for more information.


Forkliftaction Media Pty Ltd
PO Box 1439
Milton QLD 4064
About Forkliftaction
The Forkliftaction Team
Privacy Policy
Site Map
Business Directory
Discussion Forums
Industry News
Events Calendar
Jobs & Resumes
Photo Galleries
Blog articles
Our Bloggers

Industry Brands
Company Index
Regions & Countries

Advertise on Forkliftaction
Editorial Features / Calendar
Featured Businesses
Past News Editions
Industry Associations
Storing your login information automatically.

When you select the 'Remember me' option, your login information will be stored on your computer in the form of a cookie. When you visit again, the stored login information will be retrieved automatically and you will not have to submit your login parameters (email address and password) each time you want to visit our members-only pages.

A cookie is a small piece of data that is sent to your browser from a web server and stored on your computer's hard drive. A cookie can't read data off your hard disk or read cookie files created by other sites. Cookies do not damage your system.