Just a quick point Linde and Hyster might be called a premium product in the USA but over 10 ton Hyundai and Doosan are killing them in sales now Hydundai and Doosan might not be called a Premium truck because they have the basic layout a customer is willing to pay for.


Now what a bout rental Linde do well with rental in Europe because of the spec of their trucks , butt he customer is not buying this truck he is only renting it with service price built in
And this could be lower than a customer paying for service separately as profit are made on both truck and service