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Hyster/Yale have been doing the 9" drive motor & 11.5' drive motor for many years. Sales people have been known to sell the "cheap unit" or 9" drive motor into a HD/high cycle application 'cause the customer liked their price & the rep wanted the commission to pay his bills. Then the hoops came off the barrel when the customer started using the "economy" model.
When it comes to electric sit down rider forklifts in the US market, I think you will find that Crown is the "big dog". Crown like Raymond play predominately in the electric truck market, ITA classes I, II, III in the US. Crown entered the ICE market in a limited way. But they set the bench marks for others to follow on battery powered equipment. Toyota does a reasonable job in sit down electric market in the US as well.