Hold on a minute.
We live in a capitalist society, which bit of business just decides to make forktrucks for fun?
Last time i looked at any business, it is ALWAYS about the money, otherwise what is the point?
Who is going to run a business at a loss?
You can only look at equipment as assets and how much money they can make for you, either as sales and service or rentals.
You cannot have one without the other.
Some folks need a reality check and need to really ask themselves how can i contribute to my companies success?
Only through combined effort can all progress.
In other words, if you don't start ****, get off the pot..!