If you were to add up all the small purchases as against the fleets over a fixed period the numbers would not be much different. OEMs like to drive the fleet sales but the small company is just as important if not more important as they could be the big guy in the future.


As for the tech side OEMs would like there customers to believe they offer the best overall life time cost but when you add everything up they are likely to be higher over the years.

The longer you keep the truck the more chance of hire bills this might be why in Europe they tend to have trucks on hire no longer than five years and in North America they tend to be longer