Forklifts have been the same for years and the only one difference customers will seek is Total cost of ownership. That's it...the way in which the customer saves up money? lots of ways... productivity, safety, consumption, reliability...etc

Before creating a whole automated and complicated forklift fleet the customer will prefer to use other alternative automated machines and mechanisms in the warehouse lest costly and easier to maintain which are currently available, just look at the Inditex "city" in Galicia, Spain...