I worked for Finning the Cat dealer in the Uk from 1989 to 1997 at a branch that had both the forklift line and the earthmoving (as it was known back then), i initially worked in the fork truck shop before transferring to the earthmoving side.
Back then the Cat truck range was mainly dominated by the counter balance product the V range gas/diesel and F range of electric 3 wheelers, i even had the pleasure of working on the pretty rare V550 container handler (only 99 built from what i recall and used a Cat 966 wheel loader engine and transmission)
Like beens said, Cat has a strong brand name in industrial equipment and it's good to see it still being used, even if it's heart is no longer a real Cat truck.
I remember when i worked for Finning, the only products we seemed to see in the depot were D6's, 950/966, 980 wheel loaders, and the glut of V range and F range lift trucks.
I remember the first Mitsi - Cat badged excavators (E120 anyone) and thought how very Japanese it was, and all metric fasteners, in a time not many of my co-workers me included had metric tool kits.