@exhalt
Your price difference comment lacks any specific information for anyone to comment on. But significant price differences in "street" pricing - as opposed to the price a dealer pays the manufacturer - can be due to many variables - even with products that are marketed under two brands w/ only paint & decal differences, as in NACCO & MCF. Such as transportation cost to the dealer & end user(price/cost based on a single unit shipped in a container or trailer or lorry vs multiple units on the same load, if optional features such as are attachments or batteries & charge are included are from different suppliers there can be a dealer cost difference; dealer profit margin - dealers have been known to get rid of slow moving product at cost from time to time, maybe significant difference in mast specs, as in 2 vs 3 stage mast, etc. etc., maybe one distributor qualified for extra discount for sales and order level achievement, maybe the end user qualified for a larger account discount for one brand but not the other etc. etc.

Can only speak for what "has" happened in the US based on time spent with MCFA & a very large NACCO distributor (dealer). The wholesale cost to each marketing channel were pretty much the same - there maybe be an added costs to one channel for "special" marketing programs not available to the other channel. The added cost is just a "smidgen" certainly not enough to justify a 10% difference. Plus, in N. America there has been a growing tendency to sell both brands under one dealer organization in both NACCO & MCFA.