I must agree with catcher , a company is only as good as its staff. All staff from the person who has just started their to the one who started it all off. All need to have the same pride in the company or should have. if they don't have this pride in the company they work for they should look at why they don't have this pride , if this comes down from the management then they should look to move on because the company won't be around in the long run. People are saying Rushlift have done well to sell to Doosan but really Doosan had no choice butt to buy Rushlift if they want to be competitive in the UK. Toyota, Linde, Junghienrich, NACCO (Briggs) Crown all deal direct with the customer so if you want to be successfully in the UK you must deal direct , you must offer a better service than any one else you must offer solutions customers need but don't get from your competitors , But more importantly than all this you must have pride, pride in you company, pride in your service ,pride in your products because with out pride why would your customer want to deal with you.