Crown hired an IC guy from Komatsu 1.5 years ago or more and tried to get an agreement stamped out with Komatsu to PL the trucks under the Crown name as Crown does with Doosan outside the USA.
1. I am positive Crown would not be the OEM, too risky.
2. I think this move is a poor decision, which will bring some red to their comfortable black.
3. Although Crown dealerships carry IC trucks and attempt to sell along with the ELTs --- IC and ELTs are two completely different animals.
4. The US market is already too saturated with IC OEMs/brands.
5. Crown should stick to what has made them great; I'm am sure this is a direct knee-jerk reaction to Toyota purchasing Raymond. Raymond dealers now have an association with the best selling IC company/trucks in the US and Crown currently has nothing.