I was working for a Heli dealer when the first Heli's were hitting the US market labeled as King forklifts and later World forklifts. In the end Heli set up shop themselves in Florida and started distributing their own forklifts under the Heli label. That lasted for about three years, Heli sold the entire US market to some company in the Southwest and went back to China. The first Heli's labeled as King were King of Krap. The World forklifts weren't any better and the forklifts sold under the Heli label were still junk. Over a period of about six or seven years I didn't really see any improvement in the forklift. The transmissions were weak and most of the parts were junk. The Nissan engine was the one shining star of the entire forklift. The only way I would ever recommend any China made forklift is if you were a very light user, 4-6 hours per WEEK, and you realized savings of at least 20 - 30% over a comparable unit.