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Mitsupillar (MCFA) is a "joint venture", and is a contractual entity, and as such each contract runs a specific length of time (usually in 5 to 10 year increments) and towards the end of each contract, the contracts, options and payments can be/are renegotiated. The terms and % 'owner ship' have changed over the life of MCFA. AS I understand it, currently the "Cat" trademark is used by paying Caterpillar inc a trademark fee, and the "trademark" is no longer "-Caterpillar-" lift trucks, but is "Cat" lift trucks.
  • Posted 4 Oct 2014 07:26
  • Modified 4 Oct 2014 07:27 by poster
  • By edward_t
  • joined 5 Mar'08 - 2,334 messages
  • South Carolina, United States
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October 14-16, 2025 - Antwerp, Austria
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November 17-19, 2026 - Luanda, Angola
Fact of the week
Brothers Adolf ("Adi") and Rudolf ("Rudi") Dassler split their shoe company after WWII due to a bitter feud, and established the rival companies of Adidas and Puma. Their personal animosity and business rivalry divided their German hometown Herzogenaurach. The town became known as "the town of bent necks" due to the intense loyalty to each brand.