IMHO there's something wrong, either with the Linde guy, who was interviewed, either how the magazine interpreted his words.
This, what was written, is total anti-marketing for Linde.

I believe, that Linde salesmen rather could say, that 1 Linde truck can replace 3 low quality machines, or when you buy 3 Linde trucks, within a year or two you can save money for the fourth just because of of low operation/service costs.
This is, what Linde used to say when I was working for them.