To me Edward t is spot on its not the truck were the premium is its in the service after sales.. To me if a customer has ten say 3 ton trucks and the service guys say we will have a engineer on site for three days a week and have a spare truck in case of break downs. as against we will call in when we are in the area and if you brake down we will get to you as quickly as possible under five hours to be on site. then looking at these two the first one is a premium service. To me premium is giving something extra that no other company offers , if a customer can see he is getting something extra that in the long run will benefit him he might be willing to pay extra or a premium for it Like above. A premium to me is not saying over the life of the truck we will save you 15 dollars then charge 20 dollars extra for the cost savings.

As for Hydrostatics this could go on for ever Linde do say in their own marketing material that they worked with Eaton to develop the new swash plate system , this system has been used by many other companies like saur, Vickers, Rexroth ect for many years before Linde adopted it , so if the Linde system was so good before why change and why ask Eaton to help develop this. In my opinion the Linde truck over 6,000kg is the best on the market with the 396 and 1401. The problem is whether the customer feels the same way and looking at the sales of the 1401 they don't because it is to expensive. Is it a better truck and more efficient then the answer to that question will be yes then you go back to the question will you spend a extra 20 dollars to save fifteenth dollars