Now i know people are going to say how can you say this and what your comment in KION 20202 about there being no real product development since the original Clark product developed in 1917, Ok there might have been some developments but the fact is that all IC counter balance forklifts are clones of the original Clark trucks with the basic design the same now as it was then.


Now if you were to go back to 2006 just 8 years ago and look at the mobile phone market. Blackberry and Nokia were leading the way. then in 2007 apple brought out a phone that was like no other phone before it , it had a full touch screen you could browse the internet you could listen to music you could down load apps. The customer until this point did not even relies he needed this phone , new industries developed like BB forks pointed out that changed industries other companies like Google and Samsung developed more new ideas and customers expectations changed and so did a industry over night. No longer were the premium brands of Blackberry and Nokia premium brands.

Then Apple brought out the ipad and again changed another industry and will change more like publishing. Customers are willing to change and change very quickly wants they can see an advantage of a new idea or product and companies that were seen to be premium brand like Blackberry and nokia will no longer be seen as a premium brand. remember in less than 8 years apple not only changed a industry they were not even part of before they also change what a premium brand was