I think Raytec and BB forks are both wright in there own way. First what the main difference might be is the area the sale happens in , if you take North America were European brands like Linde and Junghienrich are not very strong and companies like Totota and Hyster are Then Europe ware it is the other way around Linde and Junghienrich are much stronger here 75% of Linde turnover in Europe 65% of Hyster turnover in North America. In North America there seems be be more of a liking for mechanical controlled products and what seems important is moving the product around. In Europe there seem to be more electronically controlled and what seems important is driver comfort. Now all these product can be classed as premium products but the main question is can they move more pallets equipment ect than say a Doosan , hyundai, Taylor or any of the Chinese products.

The forklift markets customers are now changing and wanting more. Its like i pointed out in a recent interview the forklift market is ware the mobile phone market was 7 or 8 years ago. Then the likes of Apple Samsung HTC came in and changed the customer expectations. Then the likes of Nokia Blackberry lost out.

The next question will be who will be the Apples and who will be the blackberries