here are a couple of quotes first from KION annual report

What makes changes into innovations?
Innovations are products, processes and business
models that inspire customers, who are only prepared
to spend money on genuine added value, which ultimately
is what makes innovation financially successful.
As well as improvements to products, which
are often minor, it can also include new products,
service optimisations


second from local press

Where we are today is where the mobile phone industry was ten years ago. Back then you had Nokia, Blackberry, Motorola and now theyre not here. Instead, you have Apple, Samsung and HTC. All new companies that have come in; and the same is going to happen in our industry of materials handling.

They said it could never happen, it was pie in the sky. Now, theyre thinking...you see Emirates, Etihad, DP World. These are global brands.