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AND, give more thought to your product names for the North American market. It may be wrong- but if the name on the mast sounds Aisan, it's a turn off in our market. I always felt that if you would order a container of Chinese forklifts, have them painted a color that is popular for our culture, use flat bar, not angle iron on the load back rests, and "brand" them with a North American style name- you could charge a higher retail price, and quality would not be in question.
  • Posted 21 Nov 2013 14:31
  • By Forkliftt
  • joined 13 Jul'09 - 321 messages
  • Louisiana, United States
Steve
steve at forkliftt dot com

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edition #1252 - 16 October 2025
In this week’s Forkliftaction News , we report on the GEP Global Supply Chain Volatility Index which shows Asian supply chains are at their busiest since June 2022 while the US and Europe’s supply chains remain under-utilised. One of the report authors describes the situation as being “as stable as it’s going to get”... Continue reading
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Global Industry News
edition #1252 - 16 October 2025
In this week’s Forkliftaction News , we report on the GEP Global Supply Chain Volatility Index which shows Asian supply chains are at their busiest since June 2022 while the US and Europe’s supply chains remain under-utilised. One of the report authors describes the situation as being “as stable as it’s going to get”... Continue reading
Editorial calendar - planned features
CONSTRUCTION FORKLIFTS
HANDLING GOODS IN THE COLD
LOADING/UNLOADING FREIGHT
BROWNFIELD AUTOMATION
FORKLIFT ATTACHMENTS
BATTERY AFFORDABILITY AND LIFETIME
FORKLIFT SAFETY