After comparing Japanese forklift and Chinese forklift, we have found that detail-oriented and ergonomical design is the key for forklift sales, Japanese forklift care for end user from design to operation manual and after-sale repair, they think what the end user think, Chinese forklift quality is not much worse than Japanese, but more than double cheaper than Japanese', the main difference is Chinese forklift don't pay attention to details, as long as Chinese forklift manufacturer pay attention on each screw, rubber tube, seal O-ring quality, and design with operater comfortness in mind, with local weather, local condition and operation habbit in mind, and make a complete and easy-to-read manual, part book, etc, Chinese forklift can occupy more share of forklift market easily, and at a not bad price.