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Totally agree that market presence (facility & field personnel) is important but the most important is after sale support parts, technical and training. My experience is that most Chinese companies want to sell first and let support follow - that don't work - Heli seems to have taken a different approach. If you follow the history of the Japanese successes they developed product support systems to help achieve their rapid growth. When I joined Mitsubishi in 1984 their sales were in the mid three digits but they committed to support and sales rose rapidly to over 10 fold in a relatively short period - then they joined up with Cat to take a quantum leap it to the next level with an expanded dealer network adn factory support programs/services. Nissan had been established in Mayfield, Kentucky and Ted Jackson headed up that group. They were the #1 Japanese seller in the US and in the mid 1980's Toyota restructured and rose rapidly and became the #1 selling Japanese brand and kept growing. I worked with Dr. Basu (former Toyota top guy) at A-C and he & others from A-C joined Toyota during that time period - I even introduced Shankar to a great American "belly buster" called "White Castle" hamburger a.k.a. slider - he has never forgiven me for that gastronomical attack.
  • Posted 31 Dec 2012 22:32
  • By johnr_j
  • joined 3 Jun'06 - 1,446 messages
  • Georgia, United States

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Upcoming industry events …
December 4–7, 2025 - Goyang, Korea, Republic Of
March 10-12, 2026 - Hong Kong, Hong Kong
June 30-July 2, 2026 - Birmingham, United Kingdom
Editorial calendar - planned features
CONSTRUCTION FORKLIFTS
HANDLING GOODS IN THE COLD
LOADING/UNLOADING FREIGHT
BROWNFIELD AUTOMATION
FORKLIFT ATTACHMENTS
BATTERY AFFORDABILITY AND LIFETIME
FORKLIFT SAFETY
Enforcer FD50T-MMA
Braeside, Melbourne, Victoria, Australia
Hire
UN Forklift FBT20NQZ1
HANGZHOU, Zhejiang, China
New - Sale
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