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For those of you who think that this is the first time a major lift truck oem has had a close relationship with Cascade you need to check your lift truck history. Hyster was started by the Schweigert family, Cascade was started by the Warren family. The Head of the Schweigert family married the daughter of the head of the Warren family. Both families homes are in "the compound" near Portland. For many years Hyster was the largest customer of Cascade. There were many times that Cascade was suspected of giving preferential pricing to Hyster because of the two families relationship. This of course was not true however, the industry water cooler cabals were always speculating on how this was costing them sales. Throughout all of this, Cascade continued to grow by providing the best attachments in the business and customers demanded them. This has not changed over the years and customers still prefer Cascade over the competition. If certain dealers elect to stop selling Cascade due to this ownership change, it will probably cost them business. It is a foolish course to follow as some of the business they lose will probably go to Toyota. The smart dealers will realize that it is not to Toyotas advantage to give their dealers any preferential pricing on Cascade products but to continue to conduct all business as arms length transactions regardless of the oem a dealer represents. Those dealers will continue to fulfill customers requests for Cascade attachments. I have been in this business for 38 years and for all of those years Cascade has made the best attachments, offered the best service and is the brand that more customers preferred. Regardless of what you may think about Toyota, they are not stupid. They would not invest the amount of money that they have in purchasing Cascade and then run it to lose both share in the attachment business as well as revenue. As I said earlier, smart dealers will realize this and take advantage of the ones who do not and take their business. Not necessarily survival of the fittest but survival of the smartest! Just for the record, I do not work for Cascade and never have.
  • Posted 8 Nov 2012 14:11
  • By sport05
  • joined 13 Jan'06 - 34 messages
  • United States

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