If the company was not a member of the ITA a good chance the ITA would not know who they are. Small companies normal do not belong due to the annual dues required to be a member.
I have run into many unusal brand names over the years - most of which were a rough terrain type unit & most were designed for use in the agricultural market , in western Michican (the brand common there was called a John's) & in the agricultural community in California the Tulare,CA ag show was full of these types). Most of the units had a Ford drive axle/transmission & engine which just about any one could buy & some engineer wannabees would make a forlift around it - they bought mast from KD or Harlo & went to ACE hardware for pipes, elbows for hydraulic lines.