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Its all about investment if MCFE back the mitsi dealers and do the same as Linde did years ago they will take the briggs business. Linde got ride of Lansing a good British company Junghienrich got ride of Boss a gain a strong British company with its own sales network. The Cat truck is a Mitsi painted yellow there is no real reason to pay much more for the same truck. Customers aren't stupid they will see through the impact deal and Mitsi will lose out on both ends because Briggs will convert most of there main customers to Yale be fore the contracts end. Most of these customers will have singed up for five years so after three or four years Briggs will move Yale in leaving cat out in the cold. MCFE by relaunching the Misti trucks and a new type of dealer network can win the customers over at half the cost. Rushlift who were said to take on Cat are a Misti dealer so the experience is there the new dealers should be called Mitsubishi XYZ like Linde Jewsbury's This would give the customer the confidence of working with a large organisations who can handle national accounts like Linde dose
  • Posted 1 Sep 2010 15:34
  • By DAVE160
  • joined 7 Jun'08 - 147 messages
  • yorkshire, United Kingdom

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