'Briggs have outgrown MCFE'

MCFE can produce in excess of 14,000 trucks in Europe, if Briggs sold just half of these they would have around 25% of the UK market. Dream on!!

Briggs have lost around 25% of their customers over recent years and when their current cotracts come to an end their customers will be faced with a change of product no matter who they choose to go with. This will result in a further loss.
Changing brand alone will not turn Briggs into a profitable organisation.

Most trucks have similar components nowadays and it isn't the CAT truck that is expensive to run but the inability of the service department to control the engineers and costs.

There needs to be a fundamental change to the UK rental market for any of the big boys to make a profit.