Brand loyalty in the UK almost does not exist. The market is 80% rental and the customer wants to pay as little as possible for the use of a forklift for 5 years. The differential in the UK is service quality and the people who supply it. Barloworld and Briggs between them probably have 20,000 forklifts out on rental contracts all of which generate guaranteed parts volumes for the manufacturers. Parts is where the manufacturers make their profit not in the sale of the truck to the dealer.

Ever heard the saying ' sales put the cows in the field and service milk them'. Nacco must think xmas has come early with two such strong dealers in the uk.

Lovely jubbly!!

Watch out Linde!!