In 2009 the global forklift industry dropped by about 40% in 2010 it might have a 9% growth. With the global over production of about 31% what dose the future hold. In China many local companies will control the market ,in Europe Linde and Junghienrich will do well, In the US Crown and hyster will hold there own so where will Toyota be in three years after there brand has been damaged. Many companies in Europe deal direct with customers but in US deal through dealers if they deal direct they could add a couple of thousand dollars per truck to there bottom line. But can they deliver the customer service needed. This leaves a valuable point what will be more important price or customer service, will manufactures want to rent direct to customers to gain market share or will they be happy to sell to dealers who might not have the customer service. Will Chinese companies who use the same old TCM design make a more global marketing effort or will they try to control there own market producing tens of thousands of units per year. So will there be many home grown companies looking after there local markets or will there be five or six global manufactures ,with another four or five companies who will look after special markets like heavy and container handling