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Who has the right idea when it comes to selling trucks,Hyster,Yale / Mits Cat use the same products over 6,000kg.While Toyota use one name for BT trucks. This can not be good for the companies involved,say a customer wants a 16,000kg fork lift the Hyster rep dose all the work dose the demo the customer likes the truck but the price is a bit high he would pay that but some one tells him a bout yale. He calls Yale and there price is 20% lower. Same again with Cat but the Mits is 20% lower who loses out. Nacco will say they will get the sale any way but they have devalued the Hyster brand. With Toyota one brand one price
  • Posted 4 Jan 2010 07:45
  • By DAVE160
  • joined 7 Jun'08 - 147 messages
  • yorkshire, United Kingdom

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Movers & Shakers
Todd J Doxsee Todd J Doxsee
National dealer development manager, Castle Equipment Company
Sales operations, Heli
Chief financial officer, Cyngn
Executive vice president and chief commercial officer, East Penn Manufacturing