I am glad to see Crown entering the IC market. I must say that I am a little biasis since I "cut my teeth" working on Crown products. The thing I suspect is even someone like myself who had moved up to a Branch Managers level at a Crown dealership may not be willing to pay $8,000-$10,000 more per truck than any other brand. This would be a hard sell even for a die-hard fan of Crown products. I do wish them well on this venture!